Thinking that isn't thinking

These two slogans seem to contradict each other:

"Think" & "'Figure it out' is not a step."

I have food allergies. I did some research and came across advice from someone who had initially felt deprived by what she couldn't eat: "Change your idea of what food is."

I think a similar idea can form a bridge between these two slogans. Focusing on changing the way I think feels obsessive. Working on changing my idea of what thinking is feels like a big step forward.